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NTC thermistors demonstrate a decrease in resistance when subjected to an increase in body temperature. This makes them unique in their functionality compared to other electronic components. It also makes them unique in their exposure to difficult market conditions in 2009, especially in automotive and home appliance market segments. This study addresses the global market for NTC thermistors by type, configuration, application, world region, competition, forecats for auto consumption, forecasts for home appliance consumption, and forecasts for NTC consumption in digital electronics. NTC as sensor has exposure to auto and home appliance segments which are dropping off rapidly and impacting 70% of and value creation for 2009.  Market Forecasts to 2014. ISBN # 1-893211-29-0 (2009).